Forever New opens first London store

Australian womenswear brand Forever New has chosen Westfield for the opening of its first store in London as it continues its international expansion.

The shop has been designed to be an airy and elegant space to complement the brand’s approach to print and colour.

Founded in 2006 and launching in the UK in 2020, Forever New now has a presence in more than 20 countries, including Australia, New Zealand, South Africa, Canada, India and the Middle East.

Carolyn Mackenzie, managing director at Forever New, said: “This is an incredibly exciting next step in our retail journey – and we’re delighted to be opening our doors in London, the revered fashion capital. The forever new flagship is the go-to destination for customers to explore our latest collections and elevate their everyday style.”

Forever New has over 350 retail locations spanning stores and concessions.

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