FitFlop opens first UK store at Westfield London
Wellness footwear brand FitFlop has today opened its first UK store at Westfield London in Shepherd’s Bush.
The 629 sq ft store marks the beginning of a global expansion programme and roll-out of freestanding stores and new retail concepts for the brand, as “physical retail is an integral part of the company’s mission” to deliver an enhanced brand experience to customers and reach new audiences.
FitFlop CEO, Gianni Georgiades, said: “Our company was founded upon customer-first principles of creating product that delivers a game-changing footwear experience. As we look to evolve and grow our brand in the wellness space, experiencing and engaging with our product in real life is fundamental to us.
“We want to bring our customers on a journey, showcasing the breadth of our product as a wellness lifestyle brand and bringing our USP to life in the physical realm.”
In 2007 Marcia Kilgore, serial entrepreneur and award winning businesswoman, founded FitFlop.
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