Foot Locker unveils biggest UK store to date at Birmingham’s Bullring
Foot Locker has officially opened its largest UK store to date at Birmingham’s Bullring.
The flagship introduces the sneaker retailer’s new store concept that aims to offer customers a “next-level” retail experience.
The store features three new permanent areas including a new Sneaker Hub which offers a range of customisation and cleaning services for shoppers. There is also a dedicated tunnel area showcasing Foot Locker exclusives and drops, as well as a state-of-the-art try-on area.
Neil Carter, Foot Locker VP GEO: UK & Ireland, said: “Birmingham has always been a city steeped in culture, energy and style and so rolling out our new retail concept for the first time in the UK was a natural next step.
“Our previous Birmingham store opened 22 years ago, so we’re extremely proud to be building on this legacy and to be creating new opportunities for the city, community and our Stripers.
“The new flagship store isn’t just about retail, it’s a hub for any and all passionate sneakerheads, offering exclusive products, immersive experiences, and a space where culture and community come together.”
While the opening day on 27 June kicked off with a range of celebratory activities such as branded prizes, interactive games, and customisable jerseys, there will be additional activities over the next month, including a New Balance DJ booth from 5 to 6 July and an exclusive Nike takeover on 9 to 10 July.
Foot Locker has 2,500 retail stores in 26 countries across North America, Europe, Asia, Australia, and New Zealand, and a licensed store presence in the Middle East and Asia,
