Foot Locker unveils updated loyalty scheme for Europe
Foot Locker has unveiled its updated FLX Membership Program in Europe.
The enhanced loyalty scheme features a range of new and improved benefits, including more exclusive offers, richer rewards, and an updated FLX Cash redemption process for members to apply discounts to purchases. It also has a simplified tiered membership structure and a revamped in-store sign-up experience for easier enrolment.
Slavka Jancikova, vice president of marketing at Foot Locker, Europe, said: “Following the US rollout of the FLX Rewards Program in 2024, we’re thrilled to introduce an improved FLX Membership Program to our customers across Europe.
“This enhanced program is designed to strengthen our connection with our customers and reinforce Foot Locker’s position in sneaker culture by delivering greater value, deeper personalisation and exclusive benefits.”
