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Flannels launches rental collection with Hurr

Frasers Group’s luxury Flannels chain is the latest retailer to enter the rental sector and like others, it’s linking up with Hurr to do so. Just… View Article

FASHION

Flannels launches rental collection with Hurr

Frasers Group’s luxury Flannels chain is the latest retailer to enter the rental sector and like others, it’s linking up with Hurr to do so.

Just launched, the offer includes labels such as Area, Coperni, Mugler, Maisie Wilen, Dion Lee, and 16Arlington. Highlights in the edit include a studded pink iteration of Coperni’s ‘it’ Swipe bag, Dion Lee corsets and a wide array of sequinced 16Arlington midi and mini dresses.

Flannels said aiming at “a customer daring to experiment, the range will hero a bold and directional approach to occasion-wear, continuing to refresh with seasonal heroes thereafter including categories such as skiwear”. The latter category is key given that we’ve already heard from Selfridges how skiwear is a massively popular part of its rental offer.

All items are available to rent via Hurr’s usual periods of four, eight, 10 and 20 days on flannelsrental.com. Hurr is managing all aspects of the end-to-end experience including logistics, storage and cleaning.

Flannels said the move is “a continuation of the retailer’s spirit of accessibility and determination to push retail boundaries”.

The retailer’s partnership with HURR follows a number of innovative launches from the brand, including its first-ever Beauty Changing Rooms and Liverpool flagship location, alongside IRL events, NFT collections and art takeovers in London.

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