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FitPink joins line-up at Belfast’s Victoria Square

The Victoria Square shopping destination in Belfast has welcomed socially-conscious athleisure brand FitPink to its line-up. The shop is the brand’s first bricks-and-mortar store. Spanning 1,354… View Article

FASHION

FitPink joins line-up at Belfast’s Victoria Square

The Victoria Square shopping destination in Belfast has welcomed socially-conscious athleisure brand FitPink to its line-up. The shop is the brand’s first bricks-and-mortar store.

Spanning 1,354 square feet, the shop is situated on the upper ground level of Ann Street Mall close to Superdry and showcases the brand’s full range of athleisure wear, including high-waisted leggings, t-shirts, sports bras and hoodies.

The store is concept-led in its design and aims to provide customers with lots of space to browse its wide range of products, including its new autumn/winter collections.

Jenni Timony, founder and chief executive of FitPink athleisure, said: “FitPink athleisure has grown from strength-to-strength since launching online in 2019, and to open our first store in such a well-received and prime retail location marks a huge milestone for our business. I am so excited for FitPink Fitness to be an accessible option for women in Belfast, and to continue building strong relationships with our much-loved consumers.”

Sustainability will also be a focal point in the store, with all packaging made from compostable material, acid-free tissue paper and eco-friendly soy-based ink used in all printing.

Owned by German Commerz Real’s real estate fund Hausinvest, Victoria Square is a 694,000 square foot retail and leisure destination in the heart of Belfast city centre. The news follows a store opening for the Gym+Coffee athleisure brand at the scheme.

Russell Banham, UK head of Commerz Real, said: “FitPink Fitness is a great addition to Victoria Square’s strong retail offering. This ‘bricks-and-mortar’ store is a very exciting step for the brand after such a substantial online presence. The new store also emphasises Victoria Square’s role as the key opportunity location for new brands wishing to enter the Northern Ireland market.”

 

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