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FitFlop appoints chief executive

Footwear brand FitFlop has appointed Gianni Georgiades as its chief exceutive as it looks to accelerate growth. Georgiades previously held the same role at Lacoste where… View Article

FASHION

FitFlop appoints chief executive

Footwear brand FitFlop has appointed Gianni Georgiades as its chief exceutive as it looks to accelerate growth.

Georgiades previously held the same role at Lacoste where he drove expansion of the brand’s product offering. Prior to that, he was vice president for Europe at Coach and also worked with Deckers as omnichannel managing director for EMEA for the UGG footwear brand.

Marcia Kilgore, FitFlop’s founder, said: “We can already feel the energy, enthusiasm and expertise that Gianni is bringing to the FitFlop table, and our team is looking forward to working with him, and to building on our strengths to create the world’s biggest – and of course best- wellness footwear brand.”

Georgiades added: “FitFlop has a one-of-a-kind opportunity in footwear, with the zeitgeist shifting fast toward wellness, health, alignment and balance. There is magic running through this brand’s DNA and, in a world where wellbeing has come into fast focus, quality of life starting with exceptionally engineered shoes makes a lot of sense. I’m really excited to work with Marcia and the team to grow this business.”

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