LVMH’s Berluti launches on Alibaba’s Tmall Luxury Pavilion
French luxury menswear brand Berluti is expanding its online presence in China by launching on Alibaba Group’s Tmall Luxury Pavilion.
During the hard launch, Berluti will offer Tmall shoppers exclusive access to its global debut of Playoff sneakers.
Part of the LVMH Group, Berluti has been steadily expanding in China and is eyeing further growth.
Laurent Barrere, managing director of Berluti, China and Asia Pacific, said: “As a crucial step in the brand’s business expansion and digitalisation process, we have high hopes for this strategic co-operation with Tmall.”
Tmall Luxury Pavilion is the first luxury platform in China to offer consumers brands from the world’s five major luxury groups including LVMH, Kering, Chanel, Hermes and Richemont.
Janet Wang, general manager of Tmall Luxury Pavilion. said: “Tmall Luxury Pavilion platform has a large number of high-net-worth consumers, as well as young people with a high degree of digitalisation.”