FatFace launches in-store personal styling service
FatFace has launched a personal styling service in selected stores as part of its strategy to enhance the customer experience across its physical and digital channels.
Called ‘Face to Face’, the complimentary one-to-one sessions are currently being offered in six FatFace stores in Belfast, Chester, Derby, Horsham, Norwich and Wimborne.
Subscribe to TRBDuring an appointment, an in-store stylist works with the customer to understand their personal style and the reason for their visit, whether that means finding everyday staples or selecting an outfit for a special occasion.
The brand has also recently introduced a WhatsApp channel to provide customers with a convenient way to contact FatFace for support with orders, returns and general enquiries.
FatFace said the channel has seen strong engagement since the launch, with 18% of customer service contacts now coming through WhatsApp.
Keely Stocker, marketing and ecommerce director at FatFace, said: “We’re thrilled to launch Face to Face, an exciting first for FatFace with the ambition to ensure every customer feels confident, inspired and excited about the pieces they wear day in, day out.
“Whether through personalised styling in store or fast, convenient support through channels like WhatsApp, our focus is always on creating the best possible experience for our customers.”
Last year, FatFace introduced petite sizing following customer feedback and demand on social platforms.
