FatFace expands product offering with new petite sizing
FatFace has launched a new petite sizing offering as part of its product expansion strategy.
The move follows direct customer feedback and demand on social platforms.
Available exclusively online at FatFace.com and Next, the petite collection includes all of the brand’s dresses and jumpsuits which now have options for customers under 5’3”.
The items have adjusted fits across all critical areas, not just length.
Subscribe to TRBFatFace said sales of the new range have exceeded expectations, with the bestselling Simone dress in petite selling out across all sizes.
The brand plans to highlight the collection in upcoming campaigns, including collaborations with influencers who champion brands offering inclusive sizing.
It will also be expanding it to include woven tops and outerwear for Spring/Summer 2026
Kate Brown, product director at FatFace, said: “We know from listening to our community that offering Petite sizing was something our customers really wanted from us.
“Launching the sizing offer across our full dresses and jumpsuits collection, rather than a curated selection, reflects our belief in true inclusivity and the reaction so far has been fantastic.
“This is just the beginning, and we’re excited to expand Petite across more product categories in the coming seasons”.
FatFace’s product expansion strategy has also included the recent launch of a product collaboration with V&A featuring Pearl & Daisy Lowe.
Acquired in 2023 by Next, the brand currently has over 190 stores in the UK and Ireland.
