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Fashercise to open first permanent UK store

Online activewear retailer Fashercise has chosen London‘s Seven Dials for the launch of its first permanent UK store. The move follows the launch of a series… View Article

FASHION

Fashercise to open first permanent UK store

Online activewear retailer Fashercise has chosen London‘s Seven Dials for the launch of its first permanent UK store.

The move follows the launch of a series of pop-up shops.

The 650 square foot store will open this summer at 46 Monmouth Street. It will sell brands such as Khloe Kardashian’s Good American. It will also host regular brand takeovers and act as an experiential space for the shop’s core brands.

Alexandra Vanthournout, Fashercise founder and managing director, said: “The space will combine the choice of ecommerce with the experience of physical retail and will offer Seven Dials visitors complete brand takeovers, including trunk shows, hosting talks and running clubs with wine at the finish line.”

The store will also offer flexible payments through Klarna.

Shaftesbury’s head of retail Sam Bain-Mollison said: “Fashercise is an on-trend emerging brand, led by a solo female entrepreneur, and is a natural fit for Seven Dials with our existing mix of relevant wellness tenants. For a brand who wants to make their mark with their first flagship store, Seven Dial’s offers an exciting destination to transition from ecommerce to physical retail, within the heart of London’s West End.”

Other retailers that have recently opened stores in Seven Dials include Away, BLOCH and Indian luxury leather goods brand, Nappa Dori.

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