eBay signs pre-loved fashion deal with Tasha Ghouri

eBay UK has signed up Tasha Ghouri, one of this season’s Love Islanders, as its first ‘Pre-Loved Ambassador’.

According to the online marketplace, the move marks the first time that a non-fast fashion brand partnership has come out of the cult TV series. It said Ghouri will be promoting a responsible and conscious way of shopping that can help both wallets and the planet..

eBay also provided participants in the show with pre-loved fashion this summer.

Jemma Tadd, eBay’s head of fashion, explained: “Over the past eight weeks, we’ve seen Islander’s embrace pre-loved for the first time ever on mainstream TV, showing that simple additions or swaps to outfits can make all the difference – in so many ways.

“Tasha has been a game-changer and her eye for style is undeniable. She is a fantastic role model for what fashion of the future looks like and we look forward to bringing Tasha’s vision and style to life as our partnership continues.”

RELATED ARTICLES