FASHION RETAIL NEWS UK
Dr Martens names new global creative director
31 March, 2022 | by Natalie Fresen
Iconic British bootmaker Dr. Martens has named Darren McKoy as its new global creative director.
Darren McCoy has been in the role since December 2021, and was previously global category product director.
Prior to joining Dr Martens in 2015, McCoy worked at several other big name fashion companies including Asics Tiger, The North Face and Adidas.
McKoy said “It’s truly an honour to be in this position and be surrounded by likeminded people who have a personal connection to Docs.”
“Darren has taken the lead to strengthen our iconic, original products while spurring innovation that always references our heritage – and most importantly, to create footwear that is strong and durable,” said Adam Meek, Chief Product Officers at Dr. Martens.
