DCK Group partners with Next on new jewellery brand
Fashion jewellery company DCK Group has launched a new brand called AELA in partnership with Next.
Designed and developed by DCK, the bespoke 80-piece range is available through Next’s website and across its 500 strong store estate.
Lorraine Bottomley, chief executive of DCK, said: “Next has long been one of the biggest fashion retailers on the UK high street with a fantastic roster of brands, and we are absolutely delighted to have forged a relationship with them to launch the AELA brand. Our expertise in product design and manufacturing, together with our unparalleled insight into the fashion jewellery market, mean we are ideally placed to build on Next’s established accessories offering with this new brand.”
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