Marks & Spencer teams up with DCK for bespoke accessories collection
Marks & Spencer has signed an agreement with fashion jewellery business DCK for the supply of a bespoke accessories collection across its jewellery, watches and hair accessory categories.
Available online and in the retailer’s high street stores, the collection includes over 500 trend-led M&S-branded products with some key pieces designed specifically for the M&S customer.
The range will include an offering for M&S sub-brand Autograph which will feature 95% recycled materials and a premium gold collection with semi-precious stones.
Jill Stanton, M&S womenswear director, said “We’re focused on offering our customers leading quality, style and value across all areas of clothing and footwear, but as part of strengthening our product engine we’ve had to get really clear on the different categories and how we can best serve our customers within them. In jewellery, a complementary category for us, we believe by working with industry experts DCK as a trusted supplier partner we can offer our customers a range that has real authority and complements our hero and growth categories within our stores and online.”
Manufactured to DCK’s ethical standards, some 20% of the core collection will include recycled materials.
Lorraine Bottomley, DCK chief executive, said: “M&S is one of the largest omnichannel jewellery retailers in the UK by market share and we are absolutely thrilled to have been selected as their partner of choice for accessories. We are really looking forward to building on this partnership, as DCK continues on its ambitious and exciting journey, with creating truly the best jewellery for leading retailers firmly at the heart of what we do.”
DCK will be providing a dedicated resource for the replenishment of products across all M&S stores. It will also be building engagement with video content for M&S staff, which will highlight hero products and how to wear them.