David Gandy Wellwear announces strategic partnership with Dragons’ Den star Touker Suleyman
David Gandy Wellwear has announced a strategic partnership with retail entrepreneur, Dragons’ Den star, and Low Profile Holdings founder Touker Suleyman, as the menswear brand looks ahead to its next phase of growth.
The partnership will support the brand’s growth across four strategic priorities: its direct-to-consumer platform, product development, wholesale distribution strategy, and expansion into local and international markets.
Subscribe to TRBFounded in 2021 by British model and entrepreneur David Gandy, it currently offers a range of styles across 12 categories, including t-shirts, loungewear, pyjamas, swimwear and coordinated sets. Gandy is chief executive and creative director of the brand.
Suleyman said: “David represents today’s man, the guy you can relate to, and his knowledge of the menswear industry is unrivalled. David Gandy Wellwear has established a credible and differentiated position in the menswear market, with a clear customer proposition and capacity to scale.
“My involvement underscores our belief in the brand’s growth potential, and my commitment to supporting British fashion businesses with genuine commercial headroom, and Wellwear is precisely that.”
Suleyman acquired men’s shirtmaker Hawes & Curtis for £1 in 2002 and since then has grown its turnover from £300,000 to nearly £70 million. He also owns Ghost and Finery London.
Gandy said: “Touker’s involvement marks an exciting new chapter for Wellwear. The support of such an experienced and knowledgeable partner with his operational expertise, industry relationships and commercial instinct is a defining moment for the business.
“This partnership gives us the infrastructure and strategic support to execute our growth plans at pace and extend our reach significantly.”
Earlier this year, David Gandy Wellwear launched as a third-party brand on Marks & Spencer, having previously collaborated with Hackett London and Jaguar TCS Racing. With customers in 67 countries, the brand has grown its revenue by 116% since 2023.
Photo credit: Matthew Eades
