M&S adds David Gandy Wellwear to third-party Brands at M&S platform
Marks & Spencer has added menswear label David Gandy Wellwear to its Brands at M&S platform as part of its strategy to strengthen its menswear offering.
The move has reignited Gandy’s partnership with the retailer, where he was the face of menswear for six years.
Subscribe to TRBThe new offering will include a range of David Gandy Wellwear’s core, best-selling designs including signature t-shirts, pyjama sets, robes, luxury loungewear and Gandy’s take on the pique polo shirt. The brand’s new range of underwear in one universal style will also be available.
Stephanie Macleod, head of brand partnerships at M&S, said: “David Gandy Wellwear is a standout addition to the Brands at M&S platform – a label built on elevated essentials and a unique focus on wellbeing that will really resonate with our customers.
“And with David also joining us as the new face of Jaeger, the launch of his brand marks an exciting step forward in our ambition to make M&S the leading destination for modern, quality menswear.”
Gandy said: “From day one of launch I envisioned M&S as David Gandy Wellwear’s key wholesale partner so this is a big milestone for the brand, and a full circle moment for me given my formative history and recent return to M&S.
“I love what M&S have been doing recently, and I have experienced first hand the power and impact that M&S has with its loyal, nationwide customer base.”
Photo credit: Mariano Vivianco
