David Gandy embraces colour psychology in new collection
David Gandy Wellwear continues to shine a spotlight on the scientific benefits of clothing with a new chapter in the brand’s mission to fuse fashion, function and feeling.
“We’ve designed a hug for your eyes” says Wellwear brand David Gandy. Wellwear is a world-first concept bringing apparel and well-being together in a lifestyle brand that fuses fashion, function and feeling based on the scientific benefits of wearing soft, comfortable clothing.
The British supermodel’s newest launch features its definitive essentials in a brilliant ‘Workwear Blue’; a name inspired by the brand’s consistent references to classic and timeless utilitarian design.
Continuing Gandy’s founding ethos that “clothing shouldn’t just make you look good, it should make you feel good too”, the Blue Collection colour palette aims to further improve wearer’s well-being through colour psychology; an area of colour theory that assigns emotional and psychological connections between colours and emotions.
As the world’s most popular colour, chosen by almost half of both men and women as their favourite colour, blue is scientifically proven to have a positive impact on us both cognitively and affectively.
According to the firm, pigmentation in material and the way it reflects light promotes differing reactions dependant on where that colour is on the optical spectrum. Longer wave-lengths at the red, orange and yellow ends of the spectrum suggest warmth and also alertness, making us feel awake and receptive, with studies supporting this end of the spectrum’s impact on physical performance.
Shorter wavelengths at the purple and blue end of the spectrum are more restful to our eyes which in turn lowers blood pressure, slows down the heart rate and moderates breathing, thus generating a more relaxed reaction.
Studies show that way we perceive colour has a chemical effect on the body and mind, and can positively influence the way we feel and act. Blue is non-confrontational and can remind us of the tranquillity of serene clear skies and peaceful expanses of water.
The Blue Collection will be available across five best-sellers including the Ultimate Hoody, Ultimate Sweat, Ultimate Jogger, Ultimate Crew Tee and Heritage Scoop Tee.
