Crocs appoints Deanna Bratter as vice president of global head of sustainability
Footwear brand Crocs has appointed Deanna Bratter to the newly created role of vice president of global head of sustainability.
In her new position, Bratter will be responsible for driving the business towards its goal of being net zero by 2030 and enhancing commitments and impacts across environmental sustainability, social responsibility and corporate governance.
Bratter previously worked with Danone North America where she was vice president of sustainable development/One Planet One Health. Her role covered heading up the company’s environmental strategy including responsible sourcing, restoring natural ecosystems, improving sustainable packaging, and supporting people and communities.
Prior to Danone, she led on corporate sustainability for WhiteWave Foods.
Crocs chief executive Andrew Rees said: “Climate change is an urgent issue that requires meaningful and rapid action. As a brand that invites everyone to be comfortable in their own shoes, we have an equal responsibility to ensure we’re doing our part to create a more comfortable world. We are excited to welcome Deanna into this key leadership position and are confident that her deep experience and expertise will help Crocs achieve its ambitious sustainability goals.”
Last year, Crocs unveiled a strategy to reduce its carbon footprint and become a more sustainable brand. Work so far has included making a transition to sustainable ingredients across its product lines. The company will also be exploring sustainable alternatives for its packaging, identifying ways to give Crocs shoes a second life, and investing in responsible resource use, including a transition to renewable energy.
Bratter added: Consumers are keenly focused on purpose, inclusivity and a sustainable future, and Crocs has set clear ambitions to integrate sustainability into every part of their business and products. This is an iconic brand, and I am thrilled for the opportunity to apply my experience in creating more sustainable systems to Crocs, bringing collaborative and innovative solutions in an effort to ensure we meet our commitments and create a more sustainable and comfortable world for all.”
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