Clarks expands affordable kids’ range for back to school season
Clarks has expanded its affordable range of kids’ shoes in time for the Back to School buying season.
The footwear brand has introduced a wider selection of school shoes and trainers, with some prices starting from £25. Options include footwear designed for “different moments throughout the year” such as black trainers suitable for school and everyday wear to seasonal styles for summer and weekend activities.
Clarks said the move marks its biggest kids’ collection at the lowest ever prices, as it continues to focus on making children’s footwear more affordable to families while maintaining the fit and quality it is known for.
Subscribe to TRBRecent YouGov research commissioned by Clarks found the brand was named the UK’s favourite school shoe brand among those surveyed, with more than twice as many parents selecting Clarks as their favourite compared with the next highest-ranked brands. The research also found that Clarks scored highest among other school shoe brands for fitting, durability and value for money.
Dawn Porto, Clarks global head of product, said: “We’re proud to continue evolving our kids range to offer families more choice across school and casual footwear.
“This summer, we’ve introduced more styles at our lowest ever kids price point, making it easier for more families to access the fit, comfort and quality Clarks is known for.”
Clarks is also introducing a limited-time summer bundle offer across selected children’s footwear, including a buy-two-pairs-get-a-third-half-price deal.
