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Burberry team up with Minecraft for fashion adventure

Burberry has launched the ‘Burberry: Freedom to Go Beyond’ collaboration with Minecraft, the globally popular video game, to bring its brand story to its communities in… View Article

FASHION

Burberry team up with Minecraft for fashion adventure

Burberry has launched the ‘Burberry: Freedom to Go Beyond’ collaboration with Minecraft, the globally popular video game, to bring its brand story to its communities in a new and exciting way.

The launch includes a physical capsule collection and a digital range of extensions and experiences in-game, the collaboration allows consumers to both physically and digitally immerse themselves into the Burberry x Minecraft universe.

The collaboration marks the first time that Burberry has partnered with a gaming franchise to create a fully immersive experience, which is fresh in both landscape and storyline.

Phillip Hennche, Director of Channel Innovation at Burberry, commented: “We are thrilled to be partnering with Minecraft to bring the Burberry brand story to life in such an immersive way.

“With a shared belief in adventure, community, and the power of creativity to open spaces, the natural synergy between both of our brands has allowed us to connect our respective worlds in a way that is unexpected and yet entirely natural.

“By coming together, we hope to connect communities and inspire our consumers with a whole new way to experience our brand.”

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