THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
Department Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Retail Events
People in Retail Awards 2024
Retail HR Summit
THE Retail Conference
Retail HR North 2025
Omnichannel Futures 2025
Retail HR Central 2025
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Burberry collaborates with Minecraft

The luxury British brand has partnered with Minecraft, one of the bestselling video games with up to 140 million monthly active players across 20 platforms. Burberry… View Article

FASHION RETAIL NEWS UK

Burberry collaborates with Minecraft

The luxury British brand has partnered with Minecraft, one of the bestselling video games with up to 140 million monthly active players across 20 platforms.

Burberry entered the gaming space in 2021 with Mythical Games and continued the collaboration for a second time this summer.

The in-game adventure by Burberry and Minecraft is called “Burberry: Freedom to Go Beyond” and it will be released on Nov. 1, complete with a special capsule collection available for customers to shop digitally within the game and in stores at seven global locations.

The seven locations include Spring Street, New York; Shenzhen Bay, China; Regent Street, London; Omotesando, Tokyo; Cheongdam-dong Seoul, South Korea; Taipei 101, Taiwan Area, China, and Siam Paragon in Thailand.

The brand’s subscribers in selected countries will get early access on Oct. 31 and a set of exclusive in-game accessories.

This is Burberry’s first partnership with a gaming franchise. The video game is made up of pixelated building blocks for players to create their own world.

During Paris Fashion Week, Jonathan Anderson presented a series of pixelated-inspired T-shirts, trousers and hoodies at Loewe that nodded to the popular game.

Subscribe For Retail News