Burberry launches world of Olympia pop-up in Harrods
Burberry is launching a series of global pop-ups to celebrate its new signature Olympia bag.
The first space will open in Harrods in London and will display an assortment of the bags in a variety of shapes, styles and colours. There will also be a limited-edition collection with each bag having an edition number engraved on the inside. Harrods will exclusively house edition numbers one to eight.
The Olympia bag has been designed by Burberry chief creative officer Riccardo Tisci.
Lydia King, Harrods fashion director, said: “The exhibition window is an exciting space where brands can experiment and create a true spectacle, and that’s exactly what Burberry have done with ‘The World of Olympia’. An iconic product paired with an equally iconic digital experience is a powerful combination I know our customers will love. Harrods clients are constantly in search of newness and exclusivity and Burberry’s ‘The World of Olympia’ certainly delivers this, with the pre-launch of eight exclusive colours and styles, this will be a moment not to miss.”
The space features sweeping curves that are lined with statues reminiscent of Ancient Greece. These also include the Elpis statue which can be brought to life through an immersive and interactive AR experience. Accessible via a dedicated QR code, visitors will be able to place an animated digital version of the statue in their surroundings and watch as it comes to life and walks towards them, leaving a trail of motion sequence statues behind it.
Gavin Haig, Burberry chief commercial officer, said: “Our Olympia bag pop-up marks not only the launch of our new signature handbag design, but also an exciting moment for Burberry in the UK as we welcome customers delighted to return to our stores once again. We are looking forward to bringing our customers this unique experience in partnership with Harrods, presenting a striking installation that reflects the inspiration behind the Olympia bag in one of the most iconic retail locations in the world.”
The pop-up will be open from 4 to 30 May.
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