Banana Republic launches new homeware categories
Fashion retailer Banana Republic is continuing to establish itself as a premium lifestyle brand by expanding its selection of homeware categories.
The BR Home offering now features an exclusive spring collection of premium bedding, rugs, pillows and decorative items.
Sandra Stangl, president and chief executive of Banana Republic, said: “Our expanded Home collection is central to our vision to be the premier lifestyle brand that positions BR as an experiential and cultural cornerstone in our customers’ lives. Banana Republic is a destination for discovery, adventure and imagination.”
The new collection builds on the Gap owned retailer’s launch of ART, Curated by Banana Republic last autumn, which is a collection of exclusive works by a range of artists and photographers.
Aaron Rose, head of commerce and experience at Banana Republic, said: “Discovery and self-expression are an integral part of our customers’ lives at home, work and away. We know our customers care deeply about great style, design, and quality in all aspects of their lives, and we are excited for BR Home to be a central part of their personal lifestyle.”
