Axel Arigato taps Adidas executive for CEO role
Swedish footwear brand Axel Arigato has appointed Frederic Sarrant as its new chief executive.
He has been working for the last 16 years with Adidas, most recently as managing director for the APAC region. Prior to that, he worked in a sales director position at Mars.
Subscribe to TRBAnnouncing his appointment on LinkedIn, Sarrant said: “I’m truly excited to share that I am joining Axel Arigato as CEO.
“I am genuinely impressed by the remarkable work that has been accomplished so far to build Axel Arigato into such a strong, distinctive, and inspiring brand.
“It is a true reflection of the talent, passion and commitment of the teams — and I am convinced that the potential ahead for the brand is enormous.”
Sarrant will succeed current chief executive and co-founder Albin Johansson, who is stepping back from the role while remaining as chairman of the board.
The transition follows co-founder Max Svärdh’s decision to step away from the day-to-day running of the business 18 months ago.
Founded in 2024, Axel Arigato has stores in Sweden, Germany, France, Denmark, the UK, US and United Arab Emirates. The brand operates three stores in the UK in Soho, Covent Garden and Bicester Village.
