AX | Armani Exchange debuts at Liverpool ONE
Premium fashion brand AX | Armani Exchange has opened its first standalone store outside of the London area at the Liverpool ONE shopping destination.
The 3,169 square foot shop is the first AX | Armani Exchange to launch since JD Sports Fashion announced that the brand would be opening a series of boutiques across the UK.
Situated on Peter’s Lane, AX | Armani Exchange’s neighbours include Reiss, Tessuti, Hugo Boss, Ted Baker and Michael Kors, as well as Beauty Bazaar Harvey Nichols and Flannels. In addition, COS recently opened its first regional store in the North West at the entrance to Peter’s Lane while ARKET is due to launch a store at Liverpool ONE later this year.
Alison Clegg, director of asset management at Grosvenor Europe, said: “AX | Armani Exchange complements the lineup on Peter’s Lane, adding another designer store to Liverpool ONE’s unique offer. The decision by the JD Sports Fashion to select Liverpool ONE for the first new AX | Armani Exchange store outside London is a reflection of our status as the destination for global brands.”
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