ASOS boss sets out sustainability goals
British online fashion giant ASOS has set out an ambitious target of achieving net zero emissions across its entire value chain by the end of this decade.
The pledge forms part of the e-tailer’s Fashion With Integrity (FWI) 2030 programme which also includes commitments on greater circularity, transparency and diversity.
ASOS says the FWI 2030 programme is focused on minimising impact on the planet, delivering positive benefits for workers and meeting increasing sustainability demands from customers.
Nick Beighton, CEO, said: “We are pleased to announce our FWI 2030 programme and stretching ambitions. Achieving these will make us a Net Zero business that embraces more circular systems and uses more sustainable and recycled materials in our products and packaging. Our progress will be driven by a more diverse team with equity and inclusion at its heart, leading a business where transparency and human rights remain central to our approach. And, as we continue our journey to becoming a Truly Global Retailer, our new goals will ensure that we do so sustainably and responsibly.
He continued: “The responsibility for a sustainable future lies with all of us and businesses must lead the way. We will make sure we deliver products and brands that allow our customers to shop ethically and responsibly, safe in the knowledge that they are reducing their impact on the planet and contributing to a fairer world. We undertake the next step of our FWI journey confident that what we are doing is right for the planet, right for our people, right for our customers and will underpin our ambitious growth plans.”
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