Asda expands partnership with Claire’s
Asda has expanded its partnership with jewellery and accessories retailer Claire’s.
The move follows a successful ‘test and learn’ initiative with 10 stores which began in October 2020.
Due to positive feedback from customers, Claire’s fashion accessories will now be available in multiple formats within more than 500 Asda locations,
Alison Grainger, senior director for retail planning and proposition, GM and George, said: “We understand that our customers are busy and want to save time as well as money. Working with partners like Claire’s gives us the opportunity to offer our customers access to great brands and products they love as part of their regular grocery shop.
“By joining forces with exciting and beloved brands like Claire’s, customers who visit our stores are provided with not only convenience but also access to a greater product choice from brands they love, enabling them to complete more shopping missions in one location.”
In addition to an offering its main ranges, Claire’s will also introduce seasonal items to Asda for Christmas, the return to school and Easter.
Ryan Vero, chief executive of Claire’s, said: “Through our expanding consumer products partnerships, we are bringing Claire’s within reach of even more customers in even more locations where they live and shop. We have continued to see strong reception to our partnership with Asda, and together we are serving up the latest on-trend accessories and creating fun, exciting opportunities for our customers to experiment with self-expression and personal style.”
Spanning hair, cosmetics and fashion accessories, Claire’s ranges are stocked in multiple locations in Asda stores, including George, the hair and beauty aisles and seasonal event areas.
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