Arne to open pop-up in London’s Soho
Arne, the digitally native fashion brand, will be opening a pop-up store in London’s Soho on 1 November.
The 4,500 square foot space at 5-7 Carnaby Street will showcase the brand’s menswear and womenswear collections, including footwear.
Subscribe to TRBRyan and Reece Broadhurst, co-founders of Arne, said: “Soho has always been a special location for us, it’s the perfect location to directly connect with our community and showcase the full Arne experience.
“This pop-up represents the next step in bringing our vision to life in a space that reflects our values around quality and design, and we look forward to being a part of this iconic neighbourhood throughout the festive season.”
The news follows a range of hospitality signings and openings across Soho in the run-up to the key Christmas trading period, including by smash burger concept Heard and Northern Spanish-inspired Alta.
William Oliver, director of retail & restaurant leasing at Shaftesbury Capital, said: “Our upcoming activation with Arne reflects our commitment to supporting digitally native brands as they expand into physical retail, and cements Carnaby Street and Soho’s reputation as a platform for innovative and experience-led concepts.
“We continue to attract a high calibre of brands that recognise the unique appeal and commercial strength of Carnaby Street and Soho, and are eager to be part of this constantly evolving retail destination.”
