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Antler names new managing director

British luggage brand Antler has named Kirsty Glenne as its new its managing director as it looks ahead to a full brand rejuvenation and significant international… View Article

FASHION

Antler names new managing director

British luggage brand Antler has named Kirsty Glenne as its new its managing director as it looks ahead to a full brand rejuvenation and significant international expansion.

The appointment is the first since the business was acquired by ATR Brands, an affiliate of Australian based retailer Strandbags.

Glenne previously held C-suite positions at luxury brands such as Alexander McQueen and Dr Barbara Sturm and has considerable digital experience.

Glenne said: “Established in 1914, Antler is a unique brand with a rich heritage of innovation, ripe for reimagination. After a time of global reflection, as we enter a new era particularly when it comes to travel, there is significant potential to realise Antler’s ambition of becoming a globally recognised, British travel brand.”

She is now leading a full brand repositioning for Antler which will be revealed in the coming months.

Felicity McGahan, group chief executive of  Strandbags, said: “Kirsty brings the strategic insight and ambition we were looking for to lead the team and ensure Antler realises its potential to sit alongside other world-class British brands on the global stage.”

Previously only active in the UK, Antler took back the keys toits Australian market from a local distributor at the end of 2021. It has also recently rolled out an ecommerce store in Europe and is planning an online launch in the US in early 2023.

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