Landsec expands unique leisure concept at Bluewater
Landsec has announced the upcoming launch of two ‘UK first’ attractions at the Bluewater shopping centre in Kent as it expands its partnership with Hangloose Adventures.
This will include the opening of Europe’s biggest purpose-built giant swing later this month, which will be 46 metres tall. This will be followed later in the summer by Skydive, a free-fall experience and the UK’s only outdoor sky dive machine.
The announcement builds on a successful first year for Hangloose’s initial attraction Skywire, the longest zip wire in England, which has welcomed 30,000 guests since launching at Bluewater last June. Landsec’s partnership with Hangloose will also see up to five more experiences open at the centre by 2024 including a bungee tower, giant slide, clip and climb, waterdrop boulding wall, and Via Ferrata, a route-marked climb using metal rails and rungs embedded in Bluewater’s cliff walls.
Mark Warne, brand account director F&B and leisure at Landsec, said: “Delivering new experiences which are unique to Bluewater is central to our overall offer for guests. Hangloose’s innovative concept raises the bar when it comes to leisure attractions and draws guests from across the UK to Kent. By partnering with Hangloose to grow their business and create shared value, we’ll be able to give guests even more exciting experiences every time they visit.”
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