Selfie Factory launches O2 store
Selfie Factory has opened a pop-up store at O2’s ICON Outlet.
Situated on the lower level of the shopping destination, the brand’s 2,260 square foot space features a range of photobooth scenes, including a giant ball pit room, a doughnut wall and a pink supermarket. Visitors can buy tickets for 30 minute, 60 minute and whole day slots. The shop will remain open for six weeks.
The move follows Selfie Factory’s successful pop-up tenancies in Brighton, Bluewater and Westfield Stratford.
Will Bower, managing director of Selfie Factory, said: “The O2’s high footfall figures, iconic entertainment status and the presence of other premium leisure activities, such as KickTown, made the location an ideal target for us. The destination’s strong millennial customer base also aligns seamlessly with the focus of our concept towards the ‘Instagram generation’ keen to create and share their own selfie content.”
Commenting on behalf of AEG and Crosstree, Marion Dillon, leasing director for ICON Outlet at The O2, added: “The Selfie Factory pop-up is another opportunity for our visitors to immerse themselves within our experience-led offering at The O2, alongside shopping at premium fashion brands such as Calvin Klein, Nike and adidas within ICON Outlet.”
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