THE RETAIL BULLETIN - The home of retail news
HOME
Department Stores
Electricals
Entertainment
Fashion
Food & Drink
General Merchandise
Health & Beauty
Home & DIY
Interviews
Newsletter
Property
Shopping Centres & Retail Parks
Sports & Leisure
RETAIL INSIGHTS
RETAIL SOLUTIONS
• Omnichannel Futures Conference 2020
• Future of Retail Marketing 2020
• The HR Summit 2020
• AI in Retail Conference 2019
ABOUT
CONTACT
SUBSCRIBE FOR FREE
Smeg opens first flagship store in London

Smeg, the Italian kitchen appliances manufacturer, has launched a UK flagship store at the new St James’s Market development on London’s Regent Street. The store will… View Article

ELECTRICALS

Smeg opens first flagship store in London

Smeg, the Italian kitchen appliances manufacturer, has launched a UK flagship store at the new St James’s Market development on London’s Regent Street.

The store will act as a showcase for Smeg’s extensive collection of large and small appliances.

The storefront has the largest single pane glass windows in London while the interior has seven metre high ceilings. Spanning 6,400 square feet over three floors, the space will feature over 300 Smeg products.

The ground floor is a retail space focusing on Smeg’s small and large domestic appliances and accessories, as well as produce from Montecoppe, Smeg’s very own Italian farm. This includes Parmesan cheeses, balsamic vinegars and wines. In addition, staff will be able to serve customers with coffee from Smeg’s machines.

The mezzanine level has the feel of a library with a dedicated design lounge and meeting space. Looking out, special and limited edition FAB fridges will be visible to passersby from street level.

Meanwhile, the store’s basement contains a purpose-built theatre for cooking demonstrations. This comprises tiered seating and HD AV equipment for filming and screening live action.

The store will also feature displays from the Smeg’s Dolce & Gabbana collaboration, including both the individually hand painted fridges and the small appliance collection.

Smeg said the store will target business people in the surrounding developments, foodies visiting neighboring restaurants and boutique shoppers and tourists visiting the West End.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, 22 Duchess Mews, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Future of Retail Marketing 2020
Future of Retail Marketing 2020
9 June 2020
Hallam Conference Centre, London W1W 6JJ
The Future of Retail Marketing for Customer Engagement
The HR Summit 2020
The HR Summit 2020
1 October 2020
Hallam Conference Centre, London W1W 6JJ
Company values, collaboration with employees and driving a major HR transformation to create a truly omnichannel experience, need to be at the heart of the organisation's culture and brand
AI in Retail Conference 2019
AI in Retail Conference 2019
14 October 2020
Hallam Conference Center, 44 Hallam Street, London W1W 6JJ
CONFERENCE AIMED AT RETAILERS WORKING IN MARKETING, IT, DIGITAL, DATA AND TECHNOLOGY