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Dixons Carphone to cut 800 jobs in store management shake-up

Dixons Carphone has said some proposed changes to its store management structure in the UK and Ireland will result in the loss of 800 roles. In a statement, the… View Article

ELECTRICALS

Dixons Carphone to cut 800 jobs in store management shake-up

Dixons Carphone has said some proposed changes to its store management structure in the UK and Ireland will result in the loss of 800 roles.

In a statement, the company said the move will make store team management structures leaner, create new ways of working, and result in clearer accountability for store managers who will work as an integrated team across the stores’ electricals and mobile offerings.

The changes will also include Dixons Carphone introducing new sales manager, customer experience manager and operational excellence manager roles in-store, although retail manager, assistant manager and team leader roles will cease to exist. In addition, the company is proposing to remove business advisor roles from those stores that do not have a Business Hub.

While the changes will lead to an overall reduction of 800 roles, Dixons Carphone said opportunities will be created  for staff to join the team behind its Shop Live personal shopping service that provides consumer and business customers with advice via a video link.

Dixons Carphone chief operating officer Mark Allsop said: “We remain committed to our stores as part of an omnichannel future, where we offer the best of online and stores to our customers. As part of this we want to empower our store leadership teams, create a flatter management structure and make it easy for our customers to shop with us, however they choose. This proposal will ensure in-store roles are focused on giving a seamless customer experience and exceptional service across all our customer channels, whether online or in-store.

The company has now entered into consultation with staff affected by the changes.

Allsop added: “This was not an easy decision and we’ll do everything possible to look after those colleagues we can’t find new roles for, financially and otherwise.”

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