Dixons Carphone, PC World and Carphone Warehouse to be rebranded as Currys
Dixons Carphone has announced that Currys PC World, Carphone Warehouse, Team Knowhow and Dixons Carphone are to be united under one brand called Currys.
The company said the move will make it easier for customers to interact with it whether it be in-store, online, over the phone or on the doorstep.
The announcement coincides with the launch of a first new-look Currys store in Edinburgh which has been transformed inside and out. The work has also included the introduction of new uniforms and vehicle liveries.
With over 300 stores to be transformed, 13,000 uniforms to be upgraded and over 300 vehicle liveries to be changed, the transition is expected to be completed by October.
Alex Baldock, chief executive of Dixons Carphone, said: “Today is a big day for us, as we become one brand – Currys. Above all, we’re doing this for our customers. They’ll see that it’s Currys, the number one, helping them from toasters to tellies, laptops to laundry, fridges to floorcare, mobiles to music. They’ll see it’s Currys’ experts who help them choose, afford and enjoy their tech to the full. It’s Currys which helps them get the most out of the tech they already have, giving it longer life as well as bringing them all the exciting new stuff.”
Dixons Carphone is also launching a new Currys website that will be hosted on a cutting-edge cloud-based platform to enable the company to provide better content, more personalisation and quicker experience.
Baldock added: “We’re on a roll, and we’re going for it. We’re joining up our stores ever better with our strong online business, we’re investing hard, including in our brand. We’re winning with customers, and we reckon the year ahead will be our most exciting yet and today’s big announcement is just the beginning.”
