John Lewis unveils new one-stop destination store concept at Horsham
John Lewis has unveiled a newly redesigned store layout at its Horsham department store which has moved from an existing ‘at home’ format to a one-stop destination for fashion, beauty, tech and home design.
The new layout trials different concepts and encourages cross-department shopping.
Spanning 47,000 square feet, the shop now offers a range of fashion and beauty brands, including Barbour, Levis, Whistles and Baukjen, Dior, Jo Malone and Bobbi Brown. Customers can also access a range of personalised services including an Elemis beauty treatment room, personal styling and nursery and sleep appointments.
In addition to stocking kids’ fashion from the likes of Polarn O Pyret, Pure Baby and John Lewis, the store’s ground floor features a new area where children can be kept entertained. Features include an interactive trail, treasure hunt, activity table and a nursery advice service.
John Lewis worked with neuroscience experts to enhance areas of the shop with sensory elements. Using a method called “sensory prescription’’, the experts collaborated with the retailer’s in-house team to look at store designs and prescribe colours, sounds and scents. These were tailored to specific areas according to what John Lewis wanted to sell and how it wanted customers to feel.
The store is one of five of the retailer’s department stores that are co-located with a Waitrose shop.
Jack Howe, branch manager, John Lewis Horsham, said: “We’ve listened to our local customers in Horsham and we’re thrilled they can now shop and experience a larger John Lewis offering with more departments. Early customer reaction has been incredibly positive and they love our new look.
“As shoppers return to the high street, our multi-million pound investment provides a major boost for the town centre and will attract more shoppers into the store.”
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