John Lewis launches Peloton concession at Oxford Street store
John Lewis & Partners is teaming up with Peloton to launch nine concessions for the interactive fitness platform in its department stores across the UK.
The first Peloton concession has opened at the retailer’s store in London’s Oxford Street where it has joined premium brands Sweaty Betty, Stella by Adidas and Athleta in a new 1,400 square foot athleisure area.
This will be followed by the launch of a further eight Peloton concessions in John Lewis shops in Southampton, High Wycombe, Kingston, Welwyn Garden City, Liverpool, Bristol, Horsham and Cheadle over the next few months.
The concessions give customers the opportunity to experience the Peloton Bike, have a personalised walkthrough, subscribe to the service, and shop for the latest Peloton clothing.
Christine Kasoulis, fashion director at John Lewis, said: “We are constantly striving to source the best products and services to meet our customers’ evolving wellbeing needs. So, we are extremely proud to be the nationwide partner for Peloton because they offer the ultimate experience when it comes to at home workouts, which have become particularly important for many people this year.”
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