THE RETAIL BULLETIN - The home of retail news
Home Page
News Categories
Christmas Ads
Commentary
Department Stores
Electricals & Technology
Entertainment
Fashion
Food & Drink
General Merchandise
Grocery
Health & Beauty
Home & DIY
Interviews
People Matter
Property
Retail Business Strategy
Retail News
Retail Solutions
Shopping Centres, High Streets & Retail Parks
Sports & Leisure
Retail Events
People in Retail Awards 2023
Omnichannel Futures 2023
Retail HR Central
Digital Transformation Strategy 2023
Retail Marketplace Strategy
Retail HR 2023
THE Retail Conference 2023
Customer Engagement Strategy 2023
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
John Lewis launches ANYDAY own brand range

John Lewis has launched a new competitively priced own brand range called ANYDAY as part of plans to appeal to a wider group of shoppers. The… View Article

DEPARTMENT STORES

John Lewis launches ANYDAY own brand range

John Lewis has launched a new competitively priced own brand range called ANYDAY as part of plans to appeal to a wider group of shoppers.

The brand will span the homeware, technology, baby care and baby clothing categories and include over 2,400 products.  Prices range from £1.50 for a face cloth to £499 for a three seater sofa.

John Lewis said the products will be its most affordable to date with prices an average 20% lower than the retailer’s  current own brand prices.

Pippa Wicks, executive director at John Lewis, said: “The ANYDAY range signals a step-change in the modernising of our brand and offers customers John Lewis quality at prices they wouldn’t expect. We want to challenge value perceptions of John Lewis and  attract a broader group of shoppers who want to combine style and value. This range has been specifically designed around how our customers live today.”

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News