John Lewis launches ANYDAY own brand range
John Lewis has launched a new competitively priced own brand range called ANYDAY as part of plans to appeal to a wider group of shoppers.
The brand will span the homeware, technology, baby care and baby clothing categories and include over 2,400 products. Prices range from £1.50 for a face cloth to £499 for a three seater sofa.
John Lewis said the products will be its most affordable to date with prices an average 20% lower than the retailer’s current own brand prices.
Pippa Wicks, executive director at John Lewis, said: “The ANYDAY range signals a step-change in the modernising of our brand and offers customers John Lewis quality at prices they wouldn’t expect. We want to challenge value perceptions of John Lewis and attract a broader group of shoppers who want to combine style and value. This range has been specifically designed around how our customers live today.”
