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John Lewis launches ANYDAY own brand range

John Lewis has launched a new competitively priced own brand range called ANYDAY as part of plans to appeal to a wider group of shoppers. The… View Article

DEPARTMENT STORES

John Lewis launches ANYDAY own brand range

John Lewis has launched a new competitively priced own brand range called ANYDAY as part of plans to appeal to a wider group of shoppers.

The brand will span the homeware, technology, baby care and baby clothing categories and include over 2,400 products.  Prices range from £1.50 for a face cloth to £499 for a three seater sofa.

John Lewis said the products will be its most affordable to date with prices an average 20% lower than the retailer’s  current own brand prices.

Pippa Wicks, executive director at John Lewis, said: “The ANYDAY range signals a step-change in the modernising of our brand and offers customers John Lewis quality at prices they wouldn’t expect. We want to challenge value perceptions of John Lewis and  attract a broader group of shoppers who want to combine style and value. This range has been specifically designed around how our customers live today.”

 

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