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SportsShoes.com hires Jon Cleaver as chief technology officer

SportsShoes.com has appointed former In The Style executive Jon Cleaver as chief technology officer. Established in 1982, the retailer offers more than 17,000 products from 150… View Article

SPORTS & LEISURE

SportsShoes.com hires Jon Cleaver as chief technology officer

SportsShoes.com has appointed former In The Style executive Jon Cleaver as chief technology officer.

Established in 1982, the retailer offers more than 17,000 products from 150 global running and outdoor brands including Asics, Nike, Adidas, Hoka, New Balance, Rab and Patagonia.

SportsShoes.com said Cleaver will help the £92 million turnover business to enhance its online customer and athlete experience. In addition, he will help deliver activity to retain and grow repeat business from new customers acquired during the pandemic.

Cleaver has also previously worked as chief technology officer at Sofology and, more recently, at European sneaker and streetwear marketplace KLEKT.

SportsShoes.com managing director Brett Bannister said: “Jon and I have talked at length about his plans to make SportsShoes.com a best-in-class customer experience, as well as the most technology-led retailer in running and performance sports, and we have already started to implement some of his ideas.

“Put simply, we want to continually improve as a business whilst helping people enhance their lives and health through running and fitness. The work of Jon and his team will help us deliver those objectives nationally and internationally by further connecting with our customers, securing new brand partners and providing innovative new services.”

Last November, the company appointed Alistair Cameron, the former chief executive of Asics EMEA, as non-executive director.

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