SportsShoes.com announces record £93.3 million revenues
SportsShoes.com has announced a 4% uplift in annual turnover to a record £93.3 million.
In the year to 28 February 2025, the online running shoes, clothing and outdoor gear retailer also increased its EBITDA, which rose by 13.3% year-on-year to £6 million.
During the period, SportsShoes.com saw its premium inline sales increase by 34% and also acquired 672,465 new customers.
The retailer has attributed the performance to its ongoing sustainable growth strategy, including the launch of its app last August which now accounts for 12% of revenues. It also benefited from the delivery of more than 100 activation events over the 12 month period and the success of its athlete ambassadors and sponsorships programmes.
Established in 1982, the Bradford-based business offers customers in the UK, Europe and Scandinavia more than 17,000 products from 150 global running and outdoor brands.
Brett Bannister (pictured), SportsShoes.com managing director, said: “Our vision is to be unrivalled in running, a disrupter of the outdoor category and Europe’s number one performance destination.
“It’s striving to achieve this vision which drives our creativity when it comes to customer engagement through physical activations, and customer retention due to an outstanding online shopping experience.
“A guiding principle for our business is ‘do it first and be remembered’. By always applying this to our thinking, whether it’s how we launch a product for a brand partner or what we do to refine our internal business processes, the result is continuous innovation and improvement.
“Staying true to these core beliefs is what keeps us honest and gives us our momentum as we continue to evolve SportsShoes.com as a premium online retail brand.”
Further revenue was driven by the retailer’s partnerships strategy. This included the announcement in January of a partnership with health and life insurer Vitality and its 1.8 million members.
