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JD Sports completes acquisition of DTLR Villa

JD Sports has completed its acquisition of US sportswear retailer DTLR Villa. The company announced last month that it had agreed to buy the retailer as… View Article

SPORTS & LEISURE

JD Sports completes acquisition of DTLR Villa

JD Sports has completed its acquisition of US sportswear retailer DTLR Villa.

The company announced last month that it had agreed to buy the retailer as part of plans to grow its presence in the north and east of the US.

Founded in 1982, DTLR initially traded as Downtown Locker Room but later rebranded as DTLR. Having merged with Sneaker Villa in 2017, it currently operates from 247 stores across 19 US states.

Peter Cowgill, executive chairman of JD, said: “We are delighted that this transaction, which gives us an enhanced presence in the north and east of the United States, has now formally completed. We look forward to working with the experienced management team at DTLR and all our colleagues in the United States to further enhance our premium retail experience and become a leading customer destination for sneakers and lifestyle apparel.”

Glenn Gaynor, co-chief executive of DTLR, added: “The DTLR Team look forward to being part of the JD family.  We are excited for the future and eager to work alongside JD to enhance DTLR’s connection with the consumer and the communities we serve.”

 

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