Gymshark unveils bold expansion plans for 2024
Gymshark, the rapidly growing activewear brand beloved by millions worldwide, has announced its ambitious plans for the year ahead, promising unparalleled innovation and expansion across multiple fronts.
“It’s going to be Gymshark’s BIGGEST. YEAR. EVER,” declares Francis in a video message to the brand’s global community.
Building upon a year of remarkable growth, Gymshark is set to elevate its presence in the retail landscape with the opening of a second permanent store in London’s iconic Westfield Stratford City. This strategic move follows the resounding success of its flagship store on Regent Street, positioning Gymshark to engage with millions of eager shoppers in one of the UK’s busiest shopping destinations.
In a significant step towards diversifying its product offerings, Gymshark introduces ‘Everywear’ – its most luxurious athleisure range to date. Crafted with meticulous attention to detail and featuring the finest materials, Everywear embodies the intersection of performance and elegance. The collection will debut exclusively at Selfridges, marking Gymshark’s entry into the realm of high-end fashion retail.
Ben Francis, CEO and Founder of Gymshark, commented, “2024 is poised to be Gymshark’s biggest year yet. With the launch of Everywear and our expansion into prestigious retail partners like Selfridges, we are redefining the boundaries of activewear and bringing our community the premium products they deserve.”
Gymshark’s global footprint will further expand with the opening of a 12-month pop-up store in the vibrant heart of New York City. Situated amidst the bustling streets of Manhattan, this temporary outpost will serve as a testament to Gymshark’s commitment to engaging with its diverse and dynamic audience across the globe.
Additionally, Gymshark sets its sights on the Middle East, with plans to introduce its products to the thriving market in Dubai. With online availability slated for the spring and an immersive brand experience to follow later in the year, Gymshark aims to establish a strong foothold in this burgeoning region.
As the brand embarks on this journey of expansion, it remains dedicated to fostering community connections through its acclaimed ‘Lift the City’ events. From Miami to Manchester, Gymshark’s signature gatherings celebrate the spirit of fitness and camaraderie, offering attendees a unique opportunity to connect, engage, and be inspired.
With innovation at its core and a relentless commitment to its community, Gymshark is poised to redefine the future of activewear in 2024 and beyond.
