Decathlon embarks on merchandising partnership with NBA
Decathlon has teamed up with the National Basketball Association on a new multi-year merchandising partnership that makes the sporting goods retailer an official licensee of the NBA across Africa, Asia, Europe, the Middle East and Latin America.
The merchandise will include a dedicated range of NBA team and league-branded base clothing, accessories and footwear designed by Decathlon and sold under its basketball brand Tarmak. The collection will be made available in more than 1,200 of te retailer’s stores worldwide and online. Products will be available for pre-order in March ahead of an April launch in stores.
Tarmak leader Damien Dezitter said: “Since the creation of Tarmak four years ago, it has been our dream to collaborate with the NBA, the greatest basketball league in the world. We have a common objective to develop basketball all over the world, so it’s natural to work together to make this possible.”
Steve Griffiths, NBA EME director of global partnerships, added: “We are excited to partner with Decathlon, a leader in sporting goods retail with a global footprint. Through this partnership, NBA fans and basketball players around the world will have access to an exciting and innovative range of merchandise to help them get in the game.”
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