American Golf acquired by Peter Jones and his investment group
American Golf has been acquired by Dragons’ Den star and Jessops owner Peter Jones and his investment group.
The company was purchased from private equity firm Endless for an undisclosed fee.
Acquired by Endless in 2018, the specialist golf retailer has an annual turnover of £135 million and currently employs more than 1,000 people. In addition to its online offering, it has more than 80 physical stores in the UK and Ireland.
Nigel Oddy, chief executive of American Golf, said: “Joining forces with Peter Jones and his investment Group marks an exciting new chapter for American Golf.
“It will enable us to continue to accelerate our growth strategy, and further our ambition of becoming the ultimate one-stop destination for everything a golfer requires.
“At the same time I would like to thank Endless for their support, custodianship and investment over the past eight years.”
Peter Jones said: “Golf has always been a personal passion of mine, so acquiring American Golf feels especially meaningful.
“It’s a brand that truly understands golfers — from beginners to seasoned players — and has played an important role in the UK golf community for decades.”
