American Golf launches new campaign as UK golf interest surges
American Golf has launched a new brand campaign as it looks to benefit from a surge in interest in golf across the UK.
After analysing data from Glimpse, the UK’s largest golf retailer found that online searches for “golf beginner courses” have surged by 551% over the past year, while searches for “beginner golf” have risen by 36% in the past month. It has also reported growing interest among women, with sales of women’s golf apparel and footwear increasing by 39% in its stores.
Subscribe to TRBThe ‘We’re Obsessed Too’ campaign runs from April to August and features a series of events aimed at helping golfers of all levels improve, find inspiration and enjoy the game.
Events taking place nationwide include beginner and high-handicap group coaching sessions with buying advice, women-focused events offering custom fittings, product testing and appearances from female golf influencers, and hands-on technology experiences showcasing the latest innovations in golf.
Scott Taylor, marketing and CRM director at American Golf, said: “Golf is having a huge moment, and it’s brilliant to see so many people wanting to give the game a go. With interest surging following the Masters, it’s clear that golfers – especially beginners – are actively looking for support, guidance, and a place to build confidence.”
“That’s exactly why we’re launching our We’re Obsessed Too events. Whether someone is picking up a club for the first time or returning after a break, we want to give them the tools, coaching and inspiration they need to enjoy the game their way.”
Founded in 1978, American Golf now has over 80 stores across the UK.
