THE RETAIL BULLETIN - The home of retail news
News
Insights
Solutions
Events
About Us
Subscribe For Free
Lacoste and Novak Djokovic extend brand partnership

Lacoste has extended its partnership with tennis world number one Novak Djokovic until 2025. The sportswear brand has been kitting out the Serbian player since 2017…

SPORTS AND LEISURE

Lacoste and Novak Djokovic extend brand partnership

Lacoste has extended its partnership with tennis world number one Novak Djokovic until 2025.

The sportswear brand has been kitting out the Serbian player since 2017 with annual Novak Djokovic collections created and developed specifically for him.

Subscribe to TRB

In a statement, Lacoste said Djokovic remains at the heart of its brand strategy as his values, altruism and commitment to the younger generation match its own.

Thierry Guibert, chief executive of Lacoste, added: “Novak is not only an exceptional athlete, but also one of those great champions who have a wonderful spirit both on and off the court. Our meeting in 2017 was a real coup de coeur. His audacity, tenacity and kindness impressed me and I am proud that we can continue our common adventure together and accompany him in his new challenges.”

 

Subscribe For Retail News
Google News

THE NEXT EVENT

See all upcoming events

Subscribe to our daily newsletter

Subscribe for free
'