Calvin Klein hires Lacoste’s Ayub Mohamed as chief product officer
Calvin Klein has hired Ayub Mohamed as chief product officer, with effect from 25 January.
Mohamed has spent the last two and a half years at Lacoste as executive vice president of product where his role has included overseeing the global product organisation spanning design, merchandising and development, and driving a more consumer and channel-centric approach to product strategy.
Subscribe to TRBBefore Lacoste, he was chief merchandising officer at Kenzo, where he led global product strategy. Earlier in his career, he held senior leadership positions at Tory Burch/Tory Sport, Donna Karan/DKNY and Givenchy, and spent nearly eight years at Levi Strauss.
At Calvin Klein, he will oversee the global product organisation of the PVH-owned brand, including design and merchandising, with a focus on driving and implementing a global product strategy across categories and regions.
At Calvin Klein, he will join the global leadership team and report directly to David Savman, global brand president of Calvin Klein.
Savman said “Ayub is an accomplished global product leader with a deep understanding of how to translate a brand’s creative identity into desirable product that drives both consumer relevance and commercial impact.
“We see significant opportunity to leverage the strength of Calvin Klein’s iconic brand DNA across categories and markets. Ayub’s end-to-end product expertise, deep understanding of the marketplace and global perspective will be instrumental as we continue to strengthen our offering and unlock the full potential of the brand.”
Mohamed said: “Calvin Klein is one of the world’s most iconic fashion brands, with distinctive design codes and a compelling product offering.
“I look forward to working with David and the team to build on that foundation, bringing a global product perspective that builds on the strength of the brand with assortments that inspire today’s global consumers.”
