Waitrose invests over £20m in price cuts on everyday staples
Waitrose is investing over £20 million in price cuts on 160 of its own brand products.
The retailer has reduced prices by an average of 12%, with some everyday items cut by more than 25%. Savings are being made available across fresh and frozen food, store cupboard staples and household products in both Waitrose shops and online.
Subscribe to TRBProducts include items like free range eggs, baby spinach, chicken thighs, apples and frozen peas as well as cupboard staples such as chickpeas and chopped tomatoes.
Nathan Ansell, Waitrose chief customer officer, said: “Customers are watching what they spend, but they don’t want to compromise on the food they buy.
“This investment is about doing the right thing for our customers, helping them save on the products they shop most often, while keeping the quality they expect from Waitrose.
“We know our customers – the Food Lovers who shop with us – want to feel confident in the food they buy, without compromising on what matters to them.”
The move is the ninth round of Waitrose’s “New Lower Prices” cuts since 2023 and brings its total investment to £162.5 million across more than 1,000 products.
