Westfield London and Timberland team up to create nature reserve
Westfield London has teamed up with Timberland in a three-year partnership to launch an accessible and biodiverse nature reserve at its West London shopping destination.
Forming part of Westfield’s ongoing commitment to the local area, the space features a range of diverse horticultural areas including a wild flower meadow, insect hotels, a beehive, fruit trees, vegetable beds and a pond.
Jacinta Roswell, general manager of Westfield London, said: “We’re excited to partner with a brand like Timberland who has a strong commitment to protecting nature and ensuring a green future. At Westfield London, we’re always looking to create new experiences and the nature reserve is a great example of how we can work with brands to create meaningful activations that align with our ethos and commitments to our local community.”
Situated behind the centre’s Southern Terrace, it will showcase different methods for growing fruits and vegetables to help visitors learn about sustainable food growing. Visitors will be made up of students from local specialist schools, particularly those that support young people with severe learning disabilities and autism.
To support the project, Timberland will be running a series of workshops in collaboration with Urban Planters and will also take over a number of media sites including Westfield’s screen network.
Andrea Simmen, marketing manager at Timberland, said:“We are proud to sponsor The Westfield Nature Reserve. The space itself is a great place for local schools to learn about why being in nature is so important, not only for the future of our planet, but also our mental and physical health. This space gives us a platform to educate the local community on how they can make small changes on a grassroots level which together contribute towards a greener London.”
