Westfield centres welcome back shoppers
Westfield London and Westfiled Straford City have reopened their doors to the public and launched a campaign called Masks for Good to promote the mandatory wearing of face coverings whilst in the centres.
Masks for Good kiosks will enable visitors to recycle their single use masks and purchase a fully biodegradable, high-quality reusable mask with all proceeds going to community groups in the local areas of the centres. The recycled masks will be turned into new items like outdoor furniture, watering cans, storage containers and more.
Other preparations made for reopening included crowd control technology, measures to monitor the number of visitors in and out of the centres, and socially distanced queuing systems that are manned by trained Westfield UK staff members.
Scott Parsons, Unibail-Rodamco-Westfield’s chief operating Officer UK, said he was looking forward to welcoming shoppers back to the centres.
He added: At Unibail-Rodamco-Westfield, we remain focused on innovating our centres to create extraordinary places and experiences that influence how people live, work, shop, connect and are entertained. Our recent “How We Shop: What’s Changed” report found that consumers are craving physical experiences now more than ever before with over 52% of consumers expressing that they now crave health services or experiences in a post-pandemic world.
“Although online shopping has certainly grown during lockdown, now people have the choice again, they will seek out real life experiences and return to stores and the brands they love. At Westfield centres we have continued to rejuvenate and attract new brands, experiences and concepts for all our visitors to enjoy.”
Westfield London and Stratford City have both recently added a number of brands to their line-ups including the likes of Seoul Bird, Club Monaco, Urban Mutts, Polestar, Huawei and a new Apple Click & Collect store. Further openings are planned for the comimg weeks.
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